How To Choose: Speaker Manufacturers or Wholesalers?
time2023/09/12
- Fundamental differences between Bluetooth speaker wholesaler and speaker manufacturers play distinct but complementary roles.
For those considering purchasing Bluetooth speakers from China, learn about these differences is crucial.
Bluetooth Speaker Manufacturers and Wholesale From China
Fundamental differences between Bluetooth speaker wholesaler and speaker manufacturers play distinct but complementary roles.
For those considering purchasing Bluetooth speakers from China, learn about these differences is crucial.
Difficulties In International Trade
For companies that plan to purchase portable BT speakers, finding suppliers is not a problem, because we can find a list of suppliers from the B2B platform on Google.
Why Is International Trade Becoming More and More Difficult?
Now wholesalers and distributors cannot easily find reliable suppliers and quality sources.
The speaker industry is no exception.
Tow Kind of Suppliers : Wholesalers and Manufacturers
Here we will conduct a detailed analysis of the two, including their customization capabilities, product quality control, target customers, technical level, risk-taking capabilities, etc.
Understanding them allows you to make the right choices in future purchasing actions.
We will conduct a comparative analysis between the two from 7 aspects.
1. The Difference In Customization Capabilities
Speaker Manufacturer and Factory focus on the design and production of their products. They have the technical and manufacturing capabilities to customize speakers to specific requirements such as design, specifications and functionality.
It is easier for them to understand customers' technical needs and carry out local customization.
Speaker Wholesaler and Dealers tend to emphasize sales and distribution. They do not have speaker manufacturing capabilities, and the products they provide are usually off-the-shelf. They also need to consult with the manufacturer if a certain feature needs to be modified.
This may lengthen the manufacturing cycle.
2. Product Quality Control Of Manufacturer and Wholesaler
Speaker manufacturers and Factory are directly involved in the entire production process, including raw materials, accessories and finished product assembly, testing, packaging, etc. Product quality control is based on the enterprise's production quality standards. Manufacturers have mature quality inspection systems, which depend on their own technical level.
Speaker wholesalers and Dealers are not involved in production. They control product quality through contracts with manufacturers and factories
3. Custom Solutions
Manufacturers can provide customers with customized solutions to meet specific needs and requirements. This includes size, features (like the MP5 in the Middle East) and design of the speakers.
For example, all AUSMAN Audio cooperation projects involve product performance customization, which allows the product to be specifically differentiated and suitable for the local market.
Wholesalers can also solve those problems through their suppliers, but the solution time will be longer.
4. Marketing
Some speaker manufacturers are not directly involved in marketing campaigns. They rely on partners such as wholesalers and retailers to sell their products. Some OEM factories are unclear about market demand or have a lag. Their R&D inspiration and direction come from dealers or brands at the forefront of the market
In other words, wholesalers may understand the market and consumers better.
AUSMAN always pays attention to market trends and consumer needs, and uses these as the basis for us to develop and optimize products.
For example, Portable PA Speaker AS-219 and Wireless Karaoke System AS-PT6006 are audio products developed based on market demand.
AS-219 is a multi-united PA system for outdoor performances, instrument access and live broadcast functions.
AS-PT6006 is a simple and portable outdoor party speaker, which is price-friendly.
5. Target Customers of Manufacturer and Wholesaler
The main customers of speaker manufacturers are other speaker brands, wholesalers and retailers, and engineers who require large-scale custom speaker orders.
Speaker wholesalers target retailers, e-commerce platforms and consumers, providing popular products on the market.
6. Risks and Responsibilitie
Manufacturing and factories are involved in production, and they take on more risks. Problems with any part such as raw materials, production assembly, product quality testing, packaging, storage, etc. will affect delivery and corporate profits.
Wholesalers do not need to bear production responsibility, so the risk is smaller than that of factories. They need to manage inventory, product marketing, sales and after-sales service, etc.
7. Cost Structure
Factories need to invest in production equipment, research and development, personnel, raw materials, etc., and their fixed costs are relatively high. In other words, the profit of a single product is not high, and the shortcomings of low profit are made up by the quantity shipped.
Their cost structure mainly includes inventory management, sales and distribution, which is lower than that of manufacturers.
How Should You Choose: Manufacturer or Wholesaler?
Bluetooth Speaker manufacturers and speaker wholesalers play different but complementary roles in the speaker supply chain.
The manufacturer specializes in designing and producing speakers, has high technical expertise, and provides customized solutions.
Wholesalers emphasize marketing, inventory management and sales, introducing manufacturers' products to the market and establishing partnerships with retailers.
Speaker manufacturers and wholesalers are both needed by the market to meet diverse market needs.
Wholesalers have more flexible supply quantities and may have higher prices, which are suitable for customers with small batches and single purchases. Such as audio stores, small engineering dealers.
The manufacturer has a price advantage, and the minimum order quantity is generally more than 100 units.
At the same time, it can provide you with technical support, which is suitable for customers with long-term purchasing plans. Such as brand owners, supermarket chains, large importers, etc.
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